we create names to connect | Sharing our stories
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Sharing our stories

Eat Your Greens – The Story Behind The Name

In the series The Story behind the Name, we ask Wiemer Snijders, marketing consultant, three questions. He tells us about the name Eat Your Greens for his new book (refreshing title in the industry!), what the book stands for and what we need to keep...

5 Questions To A Name Creator

One of my favorite creative people, Bibejan, and I talk about name creation all the time. As we’ve been working together for such a long time, we know exactly what to do when a new project comes in. We thought it was about time to...

Naming, This Is How We Do It

Naming is not just coming up with a funky set of letters. No, naming is the ultimate mix of strategic thinking, creativity and due diligence. It’s about creating a name that fits your brand personality, is future-proof, can cross borders and is ownable. That’s why...