we create names to connect | Sharing our stories
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Sharing our stories

5 Questions To A Name Creator

One of my favorite creative people, Bibejan, and I talk about name creation all the time. As we’ve been working together for such a long time, we know exactly what to do when a new project comes in. We thought it was about time to...

Naming, This Is How We Do It

Naming is not just coming up with a funky set of letters. No, naming is the ultimate mix of strategic thinking, creativity and due diligence. It’s about creating a name that fits your brand personality, is future-proof, can cross borders and is ownable. That’s why...

Achtung! – The Story Behind The Name

In the series The Story behind The Name, we ask Dick Buschman, co-founder of creative agency Achtung!,  three questions. He tells us about the name Achtung!, what they stand for as an agency and the shift they see in the work they do for clients....