we create names to connect | Sharing our stories
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Sharing our stories

The things we think are inspiring, important, funny or not funny at all, teachable moments, too important not to write about.

What to create: a global or local name?

The world of brands has become smaller than ever. It’s possible to order brands from the other side of the world without too much hassle or even realizing it. I ordered my favorite pair of Nike sneakers from Hungary whilst in The Netherlands without consciously...

12 words that were once brand names

You can Google the rules for playing Ping Pong, feel like a Super Hero with a Yo-Yo in your Onesie and relax in your Jacuzzi after. But did you know that these, for us generic, actions and products, were once actual trademarked names? Some names are...

5 brands that will change their names in light of #BLM

It’s 2020 – it’s about time things are changing. Amid the Black Lives Matter movement, companies and cities all over the world are reconsidering their names. We see controversial monuments and memorials being removed, names on schools, buildings and streets replaced and companies reconsidering brand names...

Naming the facts – 15 things you need to know.

We love facts. Even more so when it’s about branding and naming. We’re geeks and we’re proud of it. Below are 15 things you need to know:  #1 – Apple is the world’s most valuable brand. For the seventh consecutive year, according to Interbrand’s Best Global...

Naming trends in times of Covid-19

The world isn’t predictable, we know that by now. However, my naming partner in crime, Sophie Gay, and I talked this morning about what we think would change for us in the naming and verbal landscape in times of Covid-19. Like in fashion longer skirts...

Changing a name isn’t easy – from Wuhan virus to Covid-19

A name change isn’t something to take lightly. Although we love doing name changes, we advise you to only do it when really necessary. For example, when your name doesn’t reflect your activities anymore. Or, when you’re merging with another company. Or, when a new...