we create names to connect | Sharing our stories
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Sharing our stories

The things we think are inspiring, important, funny or not funny at all, teachable moments, too important not to write about.

6 Tips to get that creativity flowing.

Writer’s block. No inspiration. Nada comes up. We’ve all had it. The idea that you’ll never produce anything ever again. The thought alone can stress you out. Working on naming, storytelling, briefings, design or anything else you need inspiration for, you can go around in...

Watch your tone!

It’s not what you say, it’s how you say it. How you sound has a big impact on how people see you. The tone you use, the words you choose and the way you put those words together, reflects who you are.  This is true of...

The true love between naming and design

The love between a name and design is pure as can be. It’s unconditional, supportive and empowering. They complement each other, make each other stronger and won’t succeed in life without one another. One of our clients once asked: ‘After a long internal debate, we’ve decided...

Naming. What could possibly go wrong?!

‘Quite a lot if you don’t pay attention, I’m afraid’. This is what I tell clients who want to take shortcuts. Believe me, I’m all for a practical approach, remember I’m from the North of the Netherlands, but there are a couple of critical things...

Naming without strategy is like Bert without Ernie

Bert is never without Ernie. Where Bert goes, Ernie goes. They sometimes struggle and it’s not always an easy relationship, but they go hand in hand. It’s the same for strategy and naming. If the strategy is not there, it’s difficult to get naming going. One just...

Botown – The Story behind the Name

In the series The Story behind the Name, we ask three questions to Vinne Schifferstein. She’s founder and CEO of Botown, global marketing agency that works with the best talent in the world. She tells us about the name Botown, what she believes in and...