we create names to connect | Sharing our stories
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Sharing our stories

Watch your tone!

It’s not what you say, it’s how you say it. How you sound has a big impact on how people see you. The tone you use, the words you choose and the way you put those words together, reflects who you are.  This is true of...

The true love between naming and design

The love between a name and design is pure as can be. It’s unconditional, supportive and empowering. They complement each other, make each other stronger and won’t succeed in life without one another. One of our clients once asked: ‘After a long internal debate, we’ve decided...

Naming. What could possibly go wrong?!

‘Quite a lot if you don’t pay attention, I’m afraid’. This is what I tell clients who want to take shortcuts. Believe me, I’m all for a practical approach, remember I’m from the North of the Netherlands, but there are a couple of critical things...