we create names to connect | Sharing our stories
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Sharing our stories

The true love between naming and design

The love between a name and design is pure as can be. It’s unconditional, supportive and empowering. They complement each other, make each other stronger and won’t succeed in life without one another. One of our clients once asked: ‘After a long internal debate, we’ve decided...

Botown – The Story behind the Name

In the series The Story behind the Name, we ask three questions to Vinne Schifferstein. She’s founder and CEO of Botown, global marketing agency that works with the best talent in the world. She tells us about the name Botown, what she believes in and...

10 Frequently asked naming questions

Before working together, clients ask lots of questions about the way we work. So, we’ve written down the 10 questions people ask us most frequently. And the answers you’ve always wanted to know.  #1 – When is it time to start thinking about the name?A name...