we create names to connect | Sharing our stories
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Sharing our stories

10 Frequently asked naming questions

Before working together, clients ask lots of questions about the way we work. So, we’ve written down the 10 questions people ask us most frequently. And the answers you’ve always wanted to know.  #1 – When is it time to start thinking about the name?A name...

Four common misconceptions about naming

We receive a lot of questions about naming. Fun, interesting, logical questions. Some based on reality, some based on misconceptions. And misconceptions need to be cleared. Below are the four most common misconceptions we hear about naming. #1 – The naming drawerPeople say it with a...

5 Reasons To Hire A Naming Pro

Have you ever named or tried to name your new company, product or service before? Maybe you were successful and your name is living a happy and fulfilling life. Or you might be one of the less fortunate ones and learnt the hard way that...

Naming The Team To Belong

It’s in our nature to belong. It’s a human emotional need to be an accepted part of a group, to be part of something bigger than ourselves. When we connect with others, it improves our motivation, health and happiness. It helps us understand that all...