we create names to connect | we create names to connect
home,page-template,page-template-full_width,page-template-full_width-php,page,page-id-19843,qode-social-login-1.0,ajax_fade,page_not_loaded,,select-theme-ver-4.4,wpb-js-composer js-comp-ver-5.4.7,vc_responsive

Names that inspire.
Names that engage.
Names that tell your story.
Names that help your company grow.

What we do


Brand Foundation

It all starts with your story. Your beliefs, personality, voice and positioning form the strategic and creative foundation for the name. This foundation is close to your heart, gives you a competitive edge, resonates with your audiences and drives future growth.



A strong name touches the soul, it represents the essence of who you are. Naming is the ultimate mix of strategic thinking, creativity and due diligence to claim a unique spot in a crowded market place and to work across international markets.



It’s not what you say, it’s how you say it.

How you sound has a big impact on how people see you. The tone you use, the words you choose and the way you put those words together, reflects who you are. It shows your personality and what’s important to you.

What we’ve done

Showing off our work

We’ve worked with all sorts of clients; from ambitious start-ups to big companies and governments, for brands with national and international ambitions, from company level to products and services. From banking to yoghurt. From the Netherlands to Ghana.

Being delayed will never be the same
These students have their minds on the future
There's no tomato ketchup limit anymore
Crossing land is more fun than ever
Setting future doctors up for success
Mibelle Group
Cleaning with our planet in mind
In a bad hotel? You could've known
Naturally refreshing and energizing!

How we work


We deep dive to get to know every little detail about you and the world around you. Our fun, creative strategic sessions create a strong brand foundation for the future.


This holy document establishes a framework of criteria for naming. The brief not only serves as the starting point for the team but remains pivotal to the entire creative process.


The fun part! We run creative brainstorms with the team to explore directions, play with words and symbols, and create names. We review options and select the fittest.


We conduct first online, trademark, domain and linguistic checks to avoid unnecessary conflicts. The not so fun part: losing names that we’ve created with love.


Our trademark lawyer undertakes detailed trademark research of the shortlist of names. We give final recommendations and prepare the visual expression of the brand.

Our blog

Sharing our stories

Let’s have coffee

And meet the Sogo-ers

We’re a seasoned team of strategic and creative thinkers, loving what we do best: building brands by creating strong names. For more than fifteen years, we’ve worked for agencies and directly for clients, together and independently, in Amsterdam and London or wherever our clients want us to be.

We believe that a strong name – the smallest but closest story to the brand – is essential for business success. Your name represents who you are and makes you connect with the people that matter to you.

Always curious and driven, we’ll make sure you’re ready to start off on a successful journey.

We would love to get to know you and support you with the challenges you’re facing. So let’s have coffee and you can tell us your story.

We’re personal

We’re in this together. We are personally committed to making sure your story ends well.

We’re strategic and creative

We always unite left and right brains; it challenges the project and it’s fun.

We’re international

Different perspectives add value to what we do. Brands travel and we set them up for success.

We’re experienced

We’ve been around for quite a while, working on all sorts of projects, industries, clients and ego’s.