The world of brands has become smaller than ever. It’s possible to order brands from the other side of the world without too much hassle or even realizing it. I ordered...
Hi. We create names.
Because a name is more than just a name.
It tells a story.
About what you do, what you believe in, where you’re going.
You can’t do without a strong name, it’s essential for business success.
It all starts with your story. Your beliefs, personality, voice and positioning form the strategic and creative foundation for the name. This foundation is close to your heart, gives you a competitive edge, resonates with your audiences and drives future growth.
A strong name touches the soul, it represents the essence of who you are. Naming is the ultimate mix of strategic thinking, creativity and due diligence to claim a unique spot in a crowded market place and to work across international markets.
It’s not what you say, it’s how you say it.
How you sound has a big impact on how people see you. The tone you use, the words you choose and the way you put those words together, reflects who you are. It shows your personality and what’s important to you.
We’ve worked with all sorts of clients; from ambitious start-ups to big companies and governments, for brands with national and international ambitions, from company level to products and services. From banking to yoghurt. From the Netherlands to Ghana.
It’s 2020 – it’s about time things are changing. Amid the Black Lives Matter movement, companies and cities all over the world are reconsidering their names. We see...
A name change isn’t something to take lightly. Although we love doing name changes, we advise you to only do it when really necessary. For example, when your name doesn...
We’re a seasoned team of strategic and creative thinkers, loving what we do best: building brands by creating strong names. For more than fifteen years, we’ve worked for agencies and directly for clients, together and independently, in Amsterdam and London or wherever our clients want us to be.
We believe that a strong name – the smallest but closest story to the brand – is essential for business success. Your name represents who you are and makes you connect with the people that matter to you.
Always curious and driven, we’ll make sure you’re ready to start off on a successful journey.
We would love to get to know you and support you with the challenges you’re facing. So let’s have coffee and you can tell us your story.
We’re in this together. We are personally committed to making sure your story ends well.
We always unite left and right brains; it challenges the project and it’s fun.
Different perspectives add value to what we do. Brands travel and we set them up for success.
We’ve been around for quite a while, working on all sorts of projects, industries, clients and ego’s.