we create names to connect | we create names to connect
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Names that inspire.
Names that engage.
Names that tell your story.
Names that help your company grow.

 

 

 

What we do

 

Brand Foundation

Where the story begins.

It all starts with your story. Your beliefs, personality, voice and positioning form the strategic and creative foundation for the name. This foundation is close to your heart, gives you a competitive edge, resonates with your audiences and drives future growth.

 

 

 

Naming

The smallest story of all.

A strong name touches the soul, it represents the essence of who you are. Naming is the ultimate mix of strategic thinking, creativity and due diligence to claim a unique spot in a crowded market place and to work across international markets.

 

 

               

Design

Visualize your story.

Bring your story to life by creating an inspiring visual identity that is unique, sparks the imagination and delivers a consistent customer experience. Design brings the best out of you and is about finding the right balance between your brand foundation and name.

 

 

What we’ve done

Showing off our work

We’ve worked with all sorts of clients; from ambitious start-ups to big companies and governments, for brands with national and international ambitions, from company level to products and services. From banking to yoghurt. From the Netherlands to Ghana.

Yource
Being delayed will never be the same
Siemens
These students have their minds on the future
Heinz
There's no tomato ketchup limit anymore
Opel
Crossing land is more fun than ever
Elsevier
Setting future doctors up for success
Mibelle Group
Cleaning with our planet in mind
Zoover
In a bad hotel? You could've known
Bavaria
Naturally refreshing and energizing!

 

 

How we work

 

Define

We deep dive to get to know every little detail about you and the world around you. Our fun, creative strategic sessions create a strong brand foundation for the future.

Brief

This holy document establishes a framework of criteria for naming. The brief not only serves as the starting point for the team but remains pivotal to the entire creative process.

Create

The fun part! We run creative brainstorms with the team to explore directions, play with words and symbols, and create names. We review options and select the fittest.

Check & Kill

We conduct first online, trademark, domain and linguistic checks to avoid unnecessary conflicts. The not so fun part: losing names that we’ve created with love.

Register

Our trademark lawyer undertakes detailed trademark research of the shortlist of names. We give final recommendations and prepare the visual expression of the brand.

Our blog

Sharing our stories

Let’s have coffee

And meet the Sogo-ers

We’re a seasoned team of strategic and creative thinkers, loving what we do best: building brands by creating strong names. For more than fifteen years, we’ve worked for agencies and directly for clients, together and independently, in Amsterdam and London or wherever our clients want us to be.

We believe that a strong name – the smallest but closest story to the brand – is essential for business success. Your name represents who you are and makes you connect with the people that matter to you.

 

Always curious and driven, we’ll make sure you’re ready to start off on a successful journey.

 

We would love to get to know you and support you with the challenges you’re facing. So let’s have coffee and you can tell us your story.

We’re personal

We’re in this together. We are personally committed to making sure your story ends well.

We’re strategic and creative

We always unite left and right brains; it challenges the project and it’s fun.

We’re international

Different perspectives add value to what we do. Brands travel and we set them up for success.

We’re experienced

We’ve been around for quite a while, working on all sorts of projects, industries, clients and ego’s.