We receive a lot of questions about naming. Fun, interesting, logical questions. Some based on reality, some based on misconceptions. And misconceptions need to be cleare...
Names that inspire.
Names that engage.
Names that tell your story.
Names that help your company grow.
Where the story begins.
It all starts with your story. Your beliefs, personality, voice and positioning form the strategic and creative foundation for the name. This foundation is close to your heart, gives you a competitive edge, resonates with your audiences and drives future growth.
The smallest story of all.
A strong name touches the soul, it represents the essence of who you are. Naming is the ultimate mix of strategic thinking, creativity and due diligence to claim a unique spot in a crowded market place and to work across international markets.
Visualize your story.
Bring your story to life by creating an inspiring visual identity that is unique, sparks the imagination and delivers a consistent customer experience. Design brings the best out of you and is about finding the right balance between your brand foundation and name.
We’ve worked with all sorts of clients; from ambitious start-ups to big companies and governments, for brands with national and international ambitions, from company level to products and services. From banking to yoghurt. From the Netherlands to Ghana.
In this final part of the trilogy, we’ll give you our last tips for a smooth naming process. Once you’ve decided on the name, there are three more things to keep in m...
In this second part of the trilogy we’ll give you another 3 tips for a smooth naming process. Have you done your homework, do you have the decision makers around the ta...
We’re a seasoned team of strategic and creative thinkers, loving what we do best: building brands by creating strong names. For more than fifteen years, we’ve worked for agencies and directly for clients, together and independently, in Amsterdam and London or wherever our clients want us to be.
We believe that a strong name – the smallest but closest story to the brand – is essential for business success. Your name represents who you are and makes you connect with the people that matter to you.
Always curious and driven, we’ll make sure you’re ready to start off on a successful journey.
We would love to get to know you and support you with the challenges you’re facing. So let’s have coffee and you can tell us your story.
We’re in this together. We are personally committed to making sure your story ends well.
We always unite left and right brains; it challenges the project and it’s fun.
Different perspectives add value to what we do. Brands travel and we set them up for success.
We’ve been around for quite a while, working on all sorts of projects, industries, clients and ego’s.