What to create: a global or local name?
The world of brands has become smaller than ever. It’s possible to order brands from the other side of the world without too much hassle or even realizing it. I ordered...
Hi. We create names.
Because a name is more than just a name.
It tells a story.
About what you do, what you believe in, where you’re going.
You can’t do without a strong name, it’s essential for business success.
What we do
Brand Foundation
It all starts with your story. Your beliefs, personality, voice and positioning form the strategic and creative foundation for the name. This foundation is close to your heart, gives you a competitive edge, resonates with your audiences and drives future growth.
Naming
A strong name touches the soul, it represents the essence of who you are. Naming is the ultimate mix of strategic thinking, creativity and due diligence to claim a unique spot in a crowded market place and to work across international markets.
Tone-of-voice
It’s not what you say, it’s how you say it.
How you sound has a big impact on how people see you. The tone you use, the words you choose and the way you put those words together, reflects who you are. It shows your personality and what’s important to you.
What we’ve done
Showing off our work
We’ve worked with all sorts of clients; from ambitious start-ups to big companies and governments, for brands with national and international ambitions, from company level to products and services. From banking to yoghurt. From the Netherlands to Ghana.
Our blog
Sharing our stories
Tuesday, September 8, 2020
Tuesday, August 4, 202012 words that were once brand names
You can Google the rules for playing Ping Pong, feel like a Super Hero with a Yo-Yo in your Onesie and relax in your Jacuzzi after. But did you know that these, for us ge...
Tuesday, July 7, 20205 brands that will change their names in light of #BLM
It’s 2020 – it’s about time things are changing. Amid the Black Lives Matter movement, companies and cities all over the world are reconsidering their names. We see...
Tuesday, June 2, 2020Naming the facts – 15 things you need to know.
We love facts. Even more so when it’s about branding and naming. We’re geeks and we’re proud of it. Below are 15 things you need to know: #1 – Apple is the worl...
Tuesday, May 5, 2020Naming trends in times of Covid-19
The world isn’t predictable, we know that by now. However, my naming partner in crime, Sophie Gay, and I talked this morning about what we think would change for us in ...
Tuesday, April 7, 2020Changing a name isn’t easy – from Wuhan virus to Covid-19
A name change isn’t something to take lightly. Although we love doing name changes, we advise you to only do it when really necessary. For example, when your name doesn...
Let’s have coffee
And meet the Sogo-ers
We’re a seasoned team of strategic and creative thinkers, loving what we do best: building brands by creating strong names. For more than fifteen years, we’ve worked for agencies and directly for clients, together and independently, in Amsterdam and London or wherever our clients want us to be.
We believe that a strong name – the smallest but closest story to the brand – is essential for business success. Your name represents who you are and makes you connect with the people that matter to you.
Always curious and driven, we’ll make sure you’re ready to start off on a successful journey.
We would love to get to know you and support you with the challenges you’re facing. So let’s have coffee and you can tell us your story.
We’re personal
We’re in this together. We are personally committed to making sure your story ends well.
We’re strategic and creative
We always unite left and right brains; it challenges the project and it’s fun.
We’re international
Different perspectives add value to what we do. Brands travel and we set them up for success.
We’re experienced
We’ve been around for quite a while, working on all sorts of projects, industries, clients and ego’s.