Naming, This Is How We Do It
Naming is not just coming up with a funky set of letters. No, naming is the ultimate mix of strategic thinking, creativity and due diligence. It’s about creating a name...
Names that inspire.
Names that engage.
Names that tell your story.
Names that help your company grow.
What we do
Brand Foundation
Where the story begins.
It all starts with your story. Your beliefs, personality, voice and positioning form the strategic and creative foundation for the name. This foundation is close to your heart, gives you a competitive edge, resonates with your audiences and drives future growth.
Naming
The smallest story of all.
A strong name touches the soul, it represents the essence of who you are. Naming is the ultimate mix of strategic thinking, creativity and due diligence to claim a unique spot in a crowded market place and to work across international markets.
Design
Visualize your story.
Bring your story to life by creating an inspiring visual identity that is unique, sparks the imagination and delivers a consistent customer experience. Design brings the best out of you and is about finding the right balance between your brand foundation and name.
What we’ve done
Showing off our work
We’ve worked with all sorts of clients; from ambitious start-ups to big companies and governments, for brands with national and international ambitions, from company level to products and services. From banking to yoghurt. From the Netherlands to Ghana.
How we work
Define
We deep dive to get to know every little detail about you and the world around you. Our fun, creative strategic sessions create a strong brand foundation for the future.
Brief
This holy document establishes a framework of criteria for naming. The brief not only serves as the starting point for the team but remains pivotal to the entire creative process.
Create
The fun part! We run creative brainstorms with the team to explore directions, play with words and symbols, and create names. We review options and select the fittest.
Check & Kill
We conduct first online, trademark, domain and linguistic checks to avoid unnecessary conflicts. The not so fun part: losing names that we’ve created with love.
Register
Our trademark lawyer undertakes detailed trademark research of the shortlist of names. We give final recommendations and prepare the visual expression of the brand.
Our blog
Sharing our stories
October 30, 2018
October 2, 2018Achtung! – The Story Behind The Name
In the series The Story behind The Name, we ask Dick Buschman, co-founder of creative agency Achtung!, three questions. He tells us about the name Achtung!, what they s...
September 4, 2018Four Things To Keep In Mind When Creating A Strong Name
Creating a nice name is one thing, creating a name that really works for you and your environment is something else completely. To avoid classic errors that can damage yo...
August 7, 2018Why A Strong Name Is Important
A good name is essential for business success, whether a company, service or product. Not only because you simply cannot start a business or launch a new product into the...
July 4, 2018Yource – The Story Behind The Name
What an amazing journey it was to create a single consistent brand from eleven separate country websites. We asked Tom, co- founder and CEO of Yource, previously known as...
Let’s have coffee
And meet the Sogo-ers
We’re a seasoned team of strategic and creative thinkers, loving what we do best: building brands by creating strong names. For more than fifteen years, we’ve worked for agencies and directly for clients, together and independently, in Amsterdam and London or wherever our clients want us to be.
We believe that a strong name – the smallest but closest story to the brand – is essential for business success. Your name represents who you are and makes you connect with the people that matter to you.
Always curious and driven, we’ll make sure you’re ready to start off on a successful journey.
We would love to get to know you and support you with the challenges you’re facing. So let’s have coffee and you can tell us your story.
We’re personal
We’re in this together. We are personally committed to making sure your story ends well.
We’re strategic and creative
We always unite left and right brains; it challenges the project and it’s fun.
We’re international
Different perspectives add value to what we do. Brands travel and we set them up for success.
We’re experienced
We’ve been around for quite a while, working on all sorts of projects, industries, clients and ego’s.