Watch your tone!
It’s not what you say, it’s how you say it. How you sound has a big impact on how people see you. The tone you use, the words you choose and the way you put those wor...
Names that inspire.
Names that engage.
Names that tell your story.
Names that help your company grow.
What we do
Brand Foundation
It all starts with your story. Your beliefs, personality, voice and positioning form the strategic and creative foundation for the name. This foundation is close to your heart, gives you a competitive edge, resonates with your audiences and drives future growth.
Naming
A strong name touches the soul, it represents the essence of who you are. Naming is the ultimate mix of strategic thinking, creativity and due diligence to claim a unique spot in a crowded market place and to work across international markets.
Tone-of-voice
It’s not what you say, it’s how you say it.
How you sound has a big impact on how people see you. The tone you use, the words you choose and the way you put those words together, reflects who you are. It shows your personality and what’s important to you.
What we’ve done
Showing off our work
We’ve worked with all sorts of clients; from ambitious start-ups to big companies and governments, for brands with national and international ambitions, from company level to products and services. From banking to yoghurt. From the Netherlands to Ghana.
How we work
Define
We deep dive to get to know every little detail about you and the world around you. Our fun, creative strategic sessions create a strong brand foundation for the future.
Brief
This holy document establishes a framework of criteria for naming. The brief not only serves as the starting point for the team but remains pivotal to the entire creative process.
Create
The fun part! We run creative brainstorms with the team to explore directions, play with words and symbols, and create names. We review options and select the fittest.
Check
We conduct first online, trademark, domain and linguistic checks to avoid unnecessary conflicts. The not so fun part: losing names that we’ve created with love.
Register
Our trademark lawyer undertakes detailed trademark research of the shortlist of names. We give final recommendations and prepare the visual expression of the brand.
Our blog
Sharing our stories
January 7, 2020
December 3, 2019The true love between naming and design
The love between a name and design is pure as can be. It’s unconditional, supportive and empowering. They complement each other, make each other stronger and won’t su...
November 4, 2019Naming. What could possibly go wrong?!
‘Quite a lot if you don’t pay attention, I’m afraid’. This is what I tell clients who want to take shortcuts. Believe me, I’m all for a practical approach, reme...
October 1, 2019Naming without strategy is like Bert without Ernie
Bert is never without Ernie. Where Bert goes, Ernie goes. They sometimes struggle and it’s not always an easy relationship, but they go hand in hand. It’s t...
September 3, 2019Botown – The Story behind the Name
In the series The Story behind the Name, we ask three questions to Vinne Schifferstein. She’s founder and CEO of Botown, global marketing agency that works with the bes...
August 6, 201910 Frequently asked naming questions
Before working together, clients ask lots of questions about the way we work. So, we’ve written down the 10 questions people ask us most frequently. And the answers you...
Let’s have coffee
And meet the Sogo-ers
We’re a seasoned team of strategic and creative thinkers, loving what we do best: building brands by creating strong names. For more than fifteen years, we’ve worked for agencies and directly for clients, together and independently, in Amsterdam and London or wherever our clients want us to be.
We believe that a strong name – the smallest but closest story to the brand – is essential for business success. Your name represents who you are and makes you connect with the people that matter to you.
Always curious and driven, we’ll make sure you’re ready to start off on a successful journey.
We would love to get to know you and support you with the challenges you’re facing. So let’s have coffee and you can tell us your story.
We’re personal
We’re in this together. We are personally committed to making sure your story ends well.
We’re strategic and creative
We always unite left and right brains; it challenges the project and it’s fun.
We’re international
Different perspectives add value to what we do. Brands travel and we set them up for success.
We’re experienced
We’ve been around for quite a while, working on all sorts of projects, industries, clients and ego’s.