we create names to connect | Bavaria
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Bavaria

Bavaria

 

– Bebon’s –

 

We created the new soft drink brand Bebon’s for Bavaria in Africa and Middle East to offer a healthier alternative for energy drinks. We conducted local consumer research to understand the drivers of our target audiences, co-created the positioning and created the name for this social drink in different natural tastes. It all came together in the energetic product design.

 

#Interbrand Amsterdam