we create names to connect | Sharing our stories
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Sharing our stories

The things we think are inspiring, important, funny or not funny at all, teachable moments, too important not to write about.

5 Reasons To Hire A Naming Pro

Have you ever named or tried to name your new company, product or service before? Maybe you were successful and your name is living a happy and fulfilling life. Or you might be one of the less fortunate ones and learnt the hard way that...

Naming The Team To Belong

It’s in our nature to belong. It’s a human emotional need to be an accepted part of a group, to be part of something bigger than ourselves. When we connect with others, it improves our motivation, health and happiness. It helps us understand that all...

Part III – 3 Tips After Naming To Ease The Process

In this final part of the trilogy, we’ll give you our last tips for a smooth naming process. Once you’ve decided on the name, there are three more things to keep in mind to finalize the process successfully.   1. What happens in the room, stays in...

Part II – 3 Tips During Naming To Ease The Process

In this second part of the trilogy we’ll give you another 3 tips for a smooth naming process. Have you done your homework, do you have the decision makers around the table and are you ready with a positive and open mindset? Right then, try...

Part I – 3 Tips Before Naming To Ease The Process

In this trilogy we’ll give you 3x3 tips for a smooth naming process. We’ll start at the beginning because as everyone knows, well begun is half done. This is very true for naming. Whether you do name creation yourself or you hire a pro, it’s...

Eat Your Greens – The Story Behind The Name

In the series The Story behind the Name, we ask Wiemer Snijders, marketing consultant, three questions. He tells us about the name Eat Your Greens for his new book (refreshing title in the industry!), what the book stands for and what we need to keep...