we create names that connect | Sharing our stories
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Sharing our stories

The things we think are inspiring, important, funny or not funny at all, teachable moments, too important not to write about.

Four Things To Keep In Mind When Creating A Strong Name

Creating a nice name is one thing, creating a name that really works for you and your environment is something else completely. To avoid classic errors that can damage your reputation and are bad for your wallet, keep the following four things in mind when...

Why A Strong Name Is Important

A good name is essential for business success, whether a company, service or product. Not only because you simply cannot start a business or launch a new product into the market without one, but because it represents who you are. Here are 5 good reasons...

Yource – The Story Behind The Name

What an amazing journey it was to create a single consistent brand from eleven separate country websites. We asked Tom, co- founder and CEO of Yource, previously known as flight-delayed.co.uk and vlucht-vertraagd.nl, etc. three questions in The Story behind the Name....