we create names to connect | Sogo
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10 Frequently asked naming questions

Before working together, clients ask lots of questions about the way we work. So, we’ve written down the 10 questions people ask us most frequently. And the answers you’ve always wanted to know.  #1 – When is it time to start thinking about the name?A name...

Four common misconceptions about naming

We receive a lot of questions about naming. Fun, interesting, logical questions. Some based on reality, some based on misconceptions. And misconceptions need to be cleared. Below are the four most common misconceptions we hear about naming. #1 – The naming drawerPeople say it with a...

5 Reasons To Hire A Naming Pro

Have you ever named or tried to name your new company, product or service before? Maybe you were successful and your name is living a happy and fulfilling life. Or you might be one of the less fortunate ones and learnt the hard way that...

Naming The Team To Belong

It’s in our nature to belong. It’s a human emotional need to be an accepted part of a group, to be part of something bigger than ourselves. When we connect with others, it improves our motivation, health and happiness. It helps us understand that all...

Part III – 3 Tips After Naming To Ease The Process

In this final part of the trilogy, we’ll give you our last tips for a smooth naming process. Once you’ve decided on the name, there are three more things to keep in mind to finalize the process successfully.   1. What happens in the room, stays in...

Part II – 3 Tips During Naming To Ease The Process

In this second part of the trilogy we’ll give you another 3 tips for a smooth naming process. Have you done your homework, do you have the decision makers around the table and are you ready with a positive and open mindset? Right then, try...

Eat Your Greens – The Story Behind The Name

In the series The Story behind the Name, we ask Wiemer Snijders, marketing consultant, three questions. He tells us about the name Eat Your Greens for his new book (refreshing title in the industry!), what the book stands for and what we need to keep...

5 Questions To A Name Creator

One of my favorite creative people, Bibejan, and I talk about name creation all the time. As we’ve been working together for such a long time, we know exactly what to do when a new project comes in. We thought it was about time to...

Naming, This Is How We Do It

Naming is not just coming up with a funky set of letters. No, naming is the ultimate mix of strategic thinking, creativity and due diligence. It’s about creating a name that fits your brand personality, is future-proof, can cross borders and is ownable. That’s why...