we create names to connect | Sogo
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Author:Sogo

Naming The Team To Belong

It’s in our nature to belong. It’s a human emotional need to be an accepted part of a group, to be part of something bigger than ourselves. When we connect with others, it improves our motivation, health and happiness. It helps us understand that all...

Part III – 3 Tips After Naming To Ease The Process

In this final part of the trilogy, we’ll give you our last tips for a smooth naming process. Once you’ve decided on the name, there are three more things to keep in mind to finalize the process successfully.   1. What happens in the room, stays in...

Part II – 3 Tips During Naming To Ease The Process

In this second part of the trilogy we’ll give you another 3 tips for a smooth naming process. Have you done your homework, do you have the decision makers around the table and are you ready with a positive and open mindset? Right then, try...

Eat Your Greens – The Story Behind The Name

In the series The Story behind the Name, we ask Wiemer Snijders, marketing consultant, three questions. He tells us about the name Eat Your Greens for his new book (refreshing title in the industry!), what the book stands for and what we need to keep...

5 Questions To A Name Creator

One of my favorite creative people, Bibejan, and I talk about name creation all the time. As we’ve been working together for such a long time, we know exactly what to do when a new project comes in. We thought it was about time to...

Naming, This Is How We Do It

Naming is not just coming up with a funky set of letters. No, naming is the ultimate mix of strategic thinking, creativity and due diligence. It’s about creating a name that fits your brand personality, is future-proof, can cross borders and is ownable. That’s why...

Achtung! – The Story Behind The Name

In the series The Story behind The Name, we ask Dick Buschman, co-founder of creative agency Achtung!,  three questions. He tells us about the name Achtung!, what they stand for as an agency and the shift they see in the work they do for clients....

Four Things To Keep In Mind When Creating A Strong Name

Creating a nice name is one thing, creating a name that really works for you and your environment is something else completely. To avoid classic errors that can damage your reputation and are bad for your wallet, keep the following four things in mind when...

Why A Strong Name Is Important

A good name is essential for business success, whether a company, service or product. Not only because you simply cannot start a business or launch a new product into the market without one, but because it represents who you are. Here are 5 good reasons...