we create names to connect | Sogo
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Author:Sogo

What to create: a global or local name?

The world of brands has become smaller than ever. It’s possible to order brands from the other side of the world without too much hassle or even realizing it. I ordered my favorite pair of Nike sneakers from Hungary whilst in The Netherlands without consciously...

12 words that were once brand names

You can Google the rules for playing Ping Pong, feel like a Super Hero with a Yo-Yo in your Onesie and relax in your Jacuzzi after. But did you know that these, for us generic, actions and products, were once actual trademarked names? Some names are...

5 brands that will change their names in light of #BLM

It’s 2020 – it’s about time things are changing. Amid the Black Lives Matter movement, companies and cities all over the world are reconsidering their names. We see controversial monuments and memorials being removed, names on schools, buildings and streets replaced and companies reconsidering brand names...

Naming trends in times of Covid-19

The world isn’t predictable, we know that by now. However, my naming partner in crime, Sophie Gay, and I talked this morning about what we think would change for us in the naming and verbal landscape in times of Covid-19. Like in fashion longer skirts...

Lôr – The story behind the name

In the video series The Story behind The Name, we ask @RolaHaddad three questions. She’s the founder of Lôr Paris, a niche perfume brand born in France with a global soul. She tells us about the name Lôr, what she believes in and why 2020...

Watch your tone!

It’s not what you say, it’s how you say it. How you sound has a big impact on how people see you. The tone you use, the words you choose and the way you put those words together, reflects who you are.  This is true of...

The true love between naming and design

The love between a name and design is pure as can be. It’s unconditional, supportive and empowering. They complement each other, make each other stronger and won’t succeed in life without one another. One of our clients once asked: ‘After a long internal debate, we’ve decided...