we create names to connect | Sogo
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Author:Sogo

Naming trends in times of Covid-19

The world isn’t predictable, we know that by now. However, my naming partner in crime, Sophie Gay, and I talked this morning about what we think would change for us in the naming and verbal landscape in times of Covid-19. Like in fashion longer skirts...

Lôr – The story behind the name

In the video series The Story behind The Name, we ask @RolaHaddad three questions. She’s the founder of Lôr Paris, a niche perfume brand born in France with a global soul. She tells us about the name Lôr, what she believes in and why 2020...

Watch your tone!

It’s not what you say, it’s how you say it. How you sound has a big impact on how people see you. The tone you use, the words you choose and the way you put those words together, reflects who you are.  This is true of...

The true love between naming and design

The love between a name and design is pure as can be. It’s unconditional, supportive and empowering. They complement each other, make each other stronger and won’t succeed in life without one another. One of our clients once asked: ‘After a long internal debate, we’ve decided...

Naming. What could possibly go wrong?!

‘Quite a lot if you don’t pay attention, I’m afraid’. This is what I tell clients who want to take shortcuts. Believe me, I’m all for a practical approach, remember I’m from the North of the Netherlands, but there are a couple of critical things...

Botown – The Story behind the Name

In the series The Story behind the Name, we ask three questions to Vinne Schifferstein. She’s founder and CEO of Botown, global marketing agency that works with the best talent in the world. She tells us about the name Botown, what she believes in and...