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Lôr – The story behind the name

In the video series The Story behind The Name, we ask @RolaHaddad three questions. She’s the founder of Lôr Paris, a niche perfume brand born in France with a global soul. She tells us about the name Lôr, what she believes in and why 2020...

Eat Your Greens – The Story Behind The Name

In the series The Story behind the Name, we ask Wiemer Snijders, marketing consultant, three questions. He tells us about the name Eat Your Greens for his new book (refreshing title in the industry!), what the book stands for and what we need to keep...

Achtung! – The Story Behind The Name

In the series The Story behind The Name, we ask Dick Buschman, co-founder of creative agency Achtung!,  three questions. He tells us about the name Achtung!, what they stand for as an agency and the shift they see in the work they do for clients....

Yource – The Story Behind The Name

What an amazing journey it was to create a single consistent brand from eleven separate country websites. We asked Tom, co- founder and CEO of Yource, previously known as flight-delayed.co.uk and vlucht-vertraagd.nl, etc. three questions in The Story behind the Name....