In this second part of the trilogy we’ll give you another 3 tips for a smooth naming process. Have you done your homework, do you have the decision makers around the table and are you ready with a positive and open mindset? Right then, try...
In this trilogy we’ll give you 3x3 tips for a smooth naming process. We’ll start at the beginning because as everyone knows, well begun is half done. This is very true for naming. Whether you do name creation yourself or you hire a pro, it’s...
In the series The Story behind the Name, we ask Wiemer Snijders, marketing consultant, three questions. He tells us about the name Eat Your Greens for his new book (refreshing title in the industry!), what the book stands for and what we need to keep...
One of my favorite creative people, Bibejan, and I talk about name creation all the time. As we’ve been working together for such a long time, we know exactly what to do when a new project comes in. We thought it was about time to...
Naming is not just coming up with a funky set of letters. No, naming is the ultimate mix of strategic thinking, creativity and due diligence. It’s about creating a name that fits your brand personality, is future-proof, can cross borders and is ownable. That’s why...
In the series The Story behind The Name, we ask Dick Buschman, co-founder of creative agency Achtung!, three questions. He tells us about the name Achtung!, what they stand for as an agency and the shift they see in the work they do for clients....