we create names that connect | Portfolio Categories Brand Architecture
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  - Future Minds -   We developed the global positioning for Siemens' international student programs to attract new students and employees and to be distinctive from existing talent programs in the market. We defined the brand architecture of their educational programs, set the naming principles for the...


  - iQualify -   For the leading medical and science publisher, we developed the worldwide e-learning brand I-Qualify to support future doctors in studying for exams and attaining excellence in their field. We spoke to students, teachers and librarians all over the world to develop a sharp...