Part I: 3 Tips Before Naming To Ease The Process
In this trilogy we’ll give you 3×3 tips for a smooth naming process. We’ll start at the beginning because as everyone knows, well begun is half done. This is very true for naming. Whether you do name creation yourself or you hire a pro, it’s important to set the rules before you start.
1. Do Your Home Work
A clear naming brief is often underestimated, but it’s a must-do. For the people who create and for the people who judge. Write down all starting points: background, purpose, values, target groups, competition, etc. And set criteria such as which countries to conquer, trademark classes to research, words or language to avoid and other do’s and don’ts. Make sure everything is clear before you start and everyone in the project team is on board.
2. Get The Decision Makers Around The Table
We understand hierarchy, priorities and busy schedules. That said, it’s important to have the decision makers around the table from the beginning till the end. To make sure everyone is on the same page and everyone is heading in the same direction. It saves time, keeps people on board and avoids losing feedback along the way. It makes life a lot easier.
3. Be Open And Positive
Experience the naming process with an open and positive mind. Don’t open Pandora’s box when judging names. Of course, we all have personal experiences but it’s best to leave them out of the process. It’s not about you, it’s about the project. And, naming is a lot of fun and we all love a good joke, but it’s serious business. Name jokes are easy to make but difficult to repair.
Let us know if you need any help along the way. We’d love to guide you through a smooth naming process. In our next article, we’ll continue with part two in this trilogy: 3 Tips During Naming.