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Thursday, June 28, 2018 In By Sogo

Yource

  – Discover your flight compensation –   With this incredibly ambitious and smart tech-company, we created a single consistent brand from eleven separate country websites, e.g. vlucht-vertraagd.nl, flight-delayed.co.uk and vol-retardé.fr. We defined a future-proof brand strategy and architecture, created the international name Yource and a tagline to...

Thursday, June 28, 2018 In By Sogo

Siemens

  - Future Minds -   We developed the global positioning for Siemens' international student programs to attract new students and employees and to be distinctive from existing talent programs in the market. We defined the brand architecture of their educational programs, set the naming principles for the...

Monday, June 25, 2018 In By Sogo

Elsevier

  - iQualify -   For the leading medical and science publisher, we developed the worldwide e-learning brand I-Qualify to support future doctors in studying for exams and attaining excellence in their field. We spoke to students, teachers and librarians all over the world to develop a sharp...

Tuesday, May 29, 2018 In By Sogo

Zoover

  – You could've known –   For the European ambitions of Zoover, one of the leading holiday review companies from The Netherlands, we created a more focused international repositioning, wrote a clear and direct tone-of-voice, and developed the sharp strapline You could've known....

Wednesday, May 2, 2018 In By Sogo

Bavaria

  – Bebon's –   We created the new soft drink brand Bebon’s for Bavaria in Africa and Middle East to offer a healthier alternative for energy drinks. We conducted local consumer research to understand the drivers of our target audiences, co-created the positioning and created the name...