For branding consultancy Interbrand, Sogo did some exciting international strategic projects in the financial sector in The Netherlands and Belgium of which unfortunately the clients’ name and content can’t be communicated yet...
Coming soon!
Among others, the name of the fiscal division confused other divisions of the city Amsterdam. It wasn’t clear whether the division was part of the city Amsterdam or part of the Dutch tax authorities. After doing research, Sogo developed the new positioning, the name and communication strategy for a solid and clear position in the market. To complete the brand, a new visual identity has been developed.
The weather company ‘WeerOnline’ had ambitious plans for the new website, and the best party had to do it. WeerOnline asked Sogo to define the brand WeerOnline in a clear and distinctive way, to find the right partner to fulfill the website ambitions and to manage the brand during the design and construction of the website. And the result is a great success!
Sogo developed for MADS, the mobile marketing solutions provider for operators, publishers, media agencies and advertisers worldwide, the sub names to communicate the different product categories. ONE, the platform on which all advertising campaigns run, DIALOG where brands communicate via SMS, MMS, etc. and INSIGHT where mobile operators can monitor the results, have been launched with success.
Together with CMK1, Sogo defined the brand strategy for the market leader in software for the fashion industry, Pebblestone. This strategy served as the basis for the company's new logo and identity. As project and design manager, Sogo monitored this strategy during the design process. To guarantee a strong brand in the future, the strategy and design guidelines have been fully outlined in a brand manual.
Zoover, a website where travellers share their holiday reviews, is on the verge to making it big on the international scene and urgently needed a sharp (re)positioning that could be extended internationally. Sogo helped Zoover with their brand positioning and directed the communication (pay-off and USP). Sogo also guided that strategy during the development of a multimedia communications campaign.
On assignment for the publisher Reed Business, Sogo developed a new brand for the company's online shop, wherein professionals can find and order books and information in their field. Based on the developed brand strategy, the distinctive name and visual identity for Knowington have been created, then defined in a brand manual.
As a sub-brand of Zwitserleven, the brand Nest has been developed for a new financial product which specialises in responsible investments. Together with CMK1, Sogo defined the strategy and managed the development of a new corporate identity for this new brand, whilst monitoring the strategic direction.
For Achtung!, Sogo managed different online and off-line communications from concept phase through end result for the fashion brand Mexx. The goal was to attract more shoppers to the retail and online stores in order to increase sales. These communications have been successfully launched in nine different countries.
One of the biggest buyer's cooperative in women's clothing in the Netherlands needed clear, eye-catching and high-qualitative communications for the stores and their audience. Sogo managed the communication for autumn / winter 2008 and spring / summer 2009 for agency CMK1.
Brightbox, a subsidiary of ABN AMRO, selects 'best practice' HR-applications from ABN AMRO and makes them available to other companies. During the development of this new independent brand, Sogo was involved in the naming project from which the name Brightbox derived.