we create names that connect | we create names that connect
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We create names that connect

Names that inspire.
Names that engage.
Names that tell your story.
Names that help your company grow.

 

Where the story begins

Brand Foundation

It all starts with your story. Your beliefs, positioning, personality and voice are the strategic and creative foundation for your name, and for the future. This foundation is close to your heart, gives you character and a competitive edge, resonates with your audiences and drives future growth.

 

The smallest story of all

Naming

A name touches the soul – it represents the core of who you are. Naming is the ultimate mix of strategic thinking, creativity and due diligence to claim a unique spot in a crowded market place and to work across international markets.

               

Visualize your story

Design

Bring your story to life by creating an inspiring visual identity that is unique, sparks the imagination and delivers a consistent customer experience. Design supports everything you want to be and brings the best out of you.

WHAT WE’VE DONE

SHOWING OFF OUR WORK

We’ve worked with all sorts of clients; from ambitious start-ups to big companies and governments, with national and international ambitions, from company challenges to product- and service questions, from banking to yoghurt, from the Netherlands to Ghana.

Siemens
In Brand Architecture / Brand Foundation / Naming
Heinz
In Naming
Opel
In Naming
Elsevier
In Brand Architecture / Brand Foundation / Naming / Tone-of-voice

 

OUR WORKING PROCESS

 

1.

IMMERSION

A deep dive to get to know every little detail about you and the world around you.

2.

FOUNDATION

Fun and creative strategic sessions to define the brand and create the foundation for the future.

3.

BRIEFING

The holy document with a set of criteria for name creation that is always present.

4.

CREATION

Creative brainstorms, name generation and checks to avoid negative associations and infringements. Presentations of the fittest of the fittest.

5.

SHORTLIST

Trademark researches of shortlist of favorite names. Final recommendation of the one.

6.

DESIGN

Visual expression of the brand in logo, identity and experience – finding the right balance between the foundation and the name.

GET TO KNOW US BETTER

Sogo’ers

Our story goes way back. We’re a seasoned team of strategic and creative thinkers, loving what we do best: building brands by creating strong names. We believe that the name, the smallest but essential story of the brand, makes you connect to the people that matter, and makes it possible to be successful and grow. For more than fifteen years, we’ve worked with agencies and directly for clients, together and independently, in Amsterdam and London or where our clients want us to be. Always curious and driven. Together we’ll make sure you’re ready to start off a successful journey. Let’s meet and make it happen.

We’re personal

We’re in this together. We make personally sure your story ends well.

We’re strategic and creative

We always unite left and right brains, it challenges the project and it’s fun.

We’re international

Different perspectives add value on what we do. Brands travel and we set them up for success.

We’re experienced

We’ve been around for a while working on all sorts of projects, industries, clients and ego’s.

OUR BLOG

SHARING OUR STORIES

We will be sharing our stories with you soon!

LET’S HAVE COFFEE

AND TELL US YOUR STORY

We can’t wait to get to know you and support you with the challenges you’re facing. So, if you’ve got a question, pick up the phone or write an email and let’s talk.

 

Amsterdam                                     London
entrepotdok 178                             60a chandos place
+31 65233 4583                             + 44 7423 155400

elles@sogo.nl                                 elles@sogo.nl

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